The National Retail Federation just released its annual holiday spending forecast, and it’s a bit of a mixed bag. The bad news is that the consumers surveyed by the NRF expect to spend about 2 percent ($14) less this year on holiday gifts, greeting cards, decorations, flowers, and food than they did in 2012. The [...]
It’s going to happen. If you own a small business, you are inevitably going to have an angry customer. And when it happens, you’d better know what to do.
Building a brand that’s authentic, consistent, and rooted in a distinct personality separates you from the competition and allows your customers to connect with you on a more meaningful level. Building a brand can feel daunting. In fact many small businesses feel like it’s something that only the “big guys” can afford. But branding is something that every company can do if you follow a few basic rules.
When somebody on your team presents you with some surprise good news, the results of a job done well, or a task accomplished with extra merit, you really need to react quickly, and well. Here’s what I recommend you do when somebody on your team does an unusually good job at something.
The solution to modern consumers ignoring your expensive and unmemorable traditional advertising is to do what’s new: experiential marketing.
Making customers happy is great for business, and so most managers don’t think beyond the basic tenet of customer service that “the customer is always right.” Which is great, except for the times when the customer is wrong.
People want a good-looking body, not exercise or diets. So marketers develop messaging about benefits—what the people really want. Sell the sizzle, not the steak.
Ensuring that your marketing campaign incorporates the most important aspects of your internal culture can give you a serious advantage over your competitors.
Starting up a business requires a diversity of assets. First-time entrepreneurs often feel anxious when they think about all the factors that must play a role if their ideas are ever to get off the ground. In their minds, success or failure seems to hinge upon finding deep-pockets funders, expert mentors, willing publicizers and other [...]
Today, we are going to look at some simple actionable steps that your business can use to improve its energy efficiency.