I don’t know what it is about Marketing, but everyone on earth seems to think they can do it. And yet I see so many people NOT doing it or wasting thousands of dollars and not getting results. I see business owners try the same things over and over, wasting more money, more time, and [...]
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I was having lunch with a peer the other day and we were talking about how incredibly different today’s marketing tactics are from even 5 years ago. Quite frankly all these new shiny objects seem to be overwhelming small businesses instead of helping them grow their client base. This isn’t because they are in ineffective, [...]
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If your company’s message seems to be getting lost in the shuffle, perhaps now is the time to think about re-branding what you have been saying to consumers. As you give consideration to possibly re-working your brand, keep in mind that a change involves a number of facets, many of which will cost your company [...]
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Think about the last time you made a big change in the way you run your business or perhaps even in your personal life. It’s hard to adjust your day to day habits. Sometimes we are even at a loss where to start. The same tends to happen with our marketing. Perhaps you have worked [...]
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This is a guest post from Gil Effron, founder and CEO of New York City-based Strategies For Growth. Gil’s post today talks about how to maximize your marketing efforts. — Kai My wife and I frequently visit a Chinese restaurant in our neighborhood. The food is good, the service is great, and the philosophy is [...]
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I was never a fan of Lady Gaga. I grew up in the age of Madonna rolling and gyrating all over the stage in her fetish-style costumes and Ozzy Osbourne biting the heads off bats. Lady Gaga and her outrageous outfits and risqué lyrics didn’t faze me. She was just another wannabe exorbitant artist that [...]
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