Every business needs to differentiate itself, to find a way to show the world how it’s unique and different. If you were to ask the owners of 10 hair salons which products or service they sell or provide, most would probably start with “hair styling and coloring” or something along those lines. And you wouldn’t [...]
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Whether he meant to or not jolly old St. Nick created one of the most recognizable and beloved brands in the western world; one that children have adored and parents embraced for centuries. Santa Claus has endured wars, depressions, scrutiny (is he real or not??), imposters who tried to tarnish his image (ala The Grinch), and even [...]
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Cabo San Lucas, Mexico is frequently cited as one of the top ten travel destinations in the world. Expensive resorts line pristine beaches and cater to the rich and famous. Yet one of the most popular beachfront restaurants in the area isn’t associated with any of the typical tourist venues. Zipper’s Beachfront Restaurant is a [...]
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Over 100 incoming emails a day. Four customer service representatives. One inbox and one workstation set up to receive all the messages. How does a company with that set up and that volume of email make sure that every customer gets responded to quickly? And that everyone is clear who ‘owns’ each conversation, from the [...]
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Like a lot of entrepreneurs, Michael Turner started his own company after growing disillusioned with working for somebody else. As he remembers: “There were meetings galore, lots of PowerPoint slide shows, big buzzwords that meant nothing—all resulting in very little productivity, but costing millions of dollars.” After 10 years, Turner decided to head out on [...]
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