Up and Running Blog

tactics

Bill Brelsford, marketing strategies for professional service firms

Strategy Before Tactics Saves You Money

by Bill Brelsford on March 9, 2011

[Note: I’m proud to welcome Bill Brelsford as a guest author here. This post was originally posted on Bill's Blog and is re-posted here with his permission. — Tim] Over the weekend, I read an interesting post on the CRM & Tech for the Small Business Blog titled – Top 3 Reasons Why Changing CRM [...]

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Make sure your incentive fulfillment delivers

by Steve Lange on July 28, 2008

Purchase incentives are an every-day occurrence. We see them everywhere, from simple coupons to instant rebates to frequent flier miles. Does your business offer a purchase incentive as a marketing tactic? How much good does it do for your business… really? Does your fulfillment deliver the goods? I’m a geezer who remembers mailing in breakfast [...]

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