It’s a competitive market out there. If you are a small business or an entrepreneur with a new product to offer, you’ll find consumers have many objections before they purchase. Prospects are going to carefully scrutinize your product against others before they spend their money. There are direct and indirect substitutes competing for their attention [...]
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Jim Glasgow has a black belt in karate, does jui jitsu, kickboxes, cycles, and has competed in triathlons and marathons. Oh yeah, and he operates a successful business too. What connects these pursuits? The passion that he brings to them all. Jim had always wanted to have his own business. And as a long time [...]
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James P. Shelley creates business documents for a living. He writes full business plans, financial plans, summaries, even Web copy and employee/employer documents (like employee manuals). He works with startups and ongoing businesses to craft their documents, and explains, “my specialty is to work with principals and key employees of existing businesses of all types [...]
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Bruce Mayberry is what’s known as a serial entrepreneur. He’s been self-employed for over 20 years, and his business ventures have run the gamut from selling high-speed data circuits to owning an art gallery, and a lot of other businesses in between. He’s used both Business Plan Pro and Marketing Plan Pro to write plans [...]
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The world of testimonials is changing and with it are some incredible opportunities to strengthen your credibility in the marketplace. But the very first question I need to ask you is, “Are you even collecting testimonials?” Don’t panic if the answer is NO. Most of us aren’t as diligent as we can be in the [...]
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Diane Peloquin found out recently that she had secured the property she was hoping for: a much sought-after piece of commercial real estate in Surrey, British Columbia. She intends to turn it into Cafe Pelorina, a high-end cafe featuring not just coffee, but art, books, and a community involvement component. When she first began exploring [...]
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Melodie Ellis knows what it’s like to work for somebody else. And she knows what it means to work for herself. In fact, she managed to do both for almost eight years, holding down a job as an employee at a private piano studio while also teaching students on her own in the Dallas-Fort Worth [...]
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J. Peter Hendrikx is a native of The Netherlands who immigrated to New Zealand seeking a more laid-back lifestyle. After years working for large, international corporations, he went to work for the Business Migration Branch of the New Zealand Immigration Service. It wasn’t long before he decided to launch his own company, combining his knowledge [...]
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Most new businesses start out narrowly focused on the bottom line. With so much financial uncertainty in the market today, building philanthropy into a business plan can be a scary proposition. But that didn’t deter Christine Crowley Peters, President and CEO of Peters Path. Her philosophy is, “Don’t let fear hold you back.” Writing a [...]
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