Every year, the folks at Entrepreneur Magazine name an Entrepreneur of the Year. They’re looking for a person who makes a positive impact and improves their industry, employees, and community with a combination of ideas, leadership, and vision. The deadline for entries this year is June 15, so you’ve got plenty of time to enter [...]
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When is a plan not a plan? When it’s a tool. Perhaps the most important factor in achieving your desired result and turning your plan into a management tool is regularly reviewing the plan. In the final two videos of Tim Berry’s video series on how to write a successful business plan, he talks about [...]
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Tim has taken us through what a business plan is, how to just jump in and get started, how to hone your strategy and focus… now it’s time for the reason why you started a business in the first place. Money! Knowing how much money you have and how much you need are two important [...]
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We’re continuing the series from Tim Berry on how to write a successful business plan. Yesterday we learned the basics and how to get going, today Tim talks you through narrowing your focus and strategy. I’ve learned a lot from Tim over the years, and this quote from him is something I’ve found myself passing [...]
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Business planning is about determining your business future. Where do you want your business to go? Where should it be in three years? What are the steps to get there? Wouldn’t it be great if you had someone who could help you through the hard parts of business planning? Maybe give you a guiding hand [...]
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Small business owners who just a year ago adamantly argued that their customers aren’t using the web are now jumping on board and admitting – yes, indeed they are.
If you’re thinking about creating a website – or even if you already have one – follow these 6 rules to make it the effective and powerful marketing tool it should be:
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We’re in the middle of business plan competition season, and we’re seeing some great plans, and a lot of common mistakes. We’ve assembled some of our best advice on business competitions, below. Ask Tim Berry – Tips for Business Plan Competitions Don’t Shade Your Eyes, Summarize: “I don’t care if you’re the next big thing, [...]
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We need to start using some new improved superlatives in our marketing copy. “Great!” you say. Yes, that’s the one. Great really grates on me. Great is so overused that it may as well be blank space. Great carries all the impact of a cotton puff. Now, there was a time when great really meant [...]
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When we present a seminar to a group of business owners, we always ask, “Who here is in the marketing business?” The answer usually is, “Just YOU.” It’s really a trick question because the simple fact is: anyone who operates a business of any kind is in the marketing business. Otherwise how would you build [...]
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