The advent of social media marketing has unquestionably been a godsend for small businesses just starting out and operating within a limited budget. But it’s not enough.
Do you know who Adam Osborne was? You could look up his book Hypergrowth, with co-author John Dvorak. At its height, in 1983, Osborne Computer was shipping more than 10,000 computers a month. As a guest speaker at a class I took in business school, Osborne shared, as a joke, his “trade show theory of [...]