Learn how to increase conversions on your landing page by building trust in your visitors. Adding trust symbols and security proof are a great starting point.
When asked what’s the most important thing to a website owner for building their site, often the response revolves around ad revenues or social media management tools. But both of these answers ignore the most fundamental part of ensuring long-term growth: trust between the site and the visitors. Without trust, why should readers return? [...]
Security and trust-mark badges are important elements to display on your website. Lots of testing has been done on the subject and results have shown that badges are signposts that shoppers look for when deciding whether a particular online retailer is a safe place to make a purchase. At Palo Alto Software we wondered, how [...]