It’s Valentine’s Day and who can resist the chance to wax poetic about well….love. Our team has spent a lot of time (definitely not surfing the internet) on market research (definitely not looking at your Facebook pictures) to figure out how to capture your attention in today’s culturally sanctioned sea of squishy, kissy, chocolate-covered digital [...]
Are you listening; really listening to the conversations going on about you and your products? As a CEO and an adviser to governments and politicians, I do a lot of listening. I even wrote a blog post about my listening into my industry, Government 2.0. In the 1990’s and early 2000’s it was “You got [...]
Excellent! Read Evanne Schmarder’s 5 Social Media Marketing Myths: Busted on the Huffington Post yesterday: Myth 1: Social media marketing is free. Yes and no. It’s true that you can sign up and create a profile on popular platforms such as YouTube, Facebook, Twitter, Foursquare, Tumblr, and Pinterest for free. However, a monetary value must be [...]
One of the best ways for small businesses to build their networks and increase their influence is by participating in Twitter Chats. Twitter chats are Twitter-based conversations that anyone can participate in and are kept on track through the use of a #hashtag, or topic with a hash symbol (“#”) at the start to identify [...]
(Note: reposted with permission from Part-Time Perfectionist.) A year ago I had my first day at Klout. There were five of us, we were sharing a space with four other companies, and we were just about to launch Klout 2.0. Today, there are about 35 of us, we have our own gigantic space, and we [...]
My team and I make it a practice to look at the profile page of every single person who follows me on Twitter.
We do this for several reasons:
When it comes to social media, many business people are overworked, overloaded and just plain over it.
I get that and I feel their pain.
With so much buzz about social media marketing these days I can’t help but wonder how many people think manufacturing fake word of mouth is a good marketing technique. I’m referring to people who get onto sites like Quora, a collection of good questions and answers, and recommend their own stuff without saying it’s their [...]
I don’t know how far I would go with this, but it certainly got my attention, and the site it came from looks very good, too. This Infographic compares Facebook to Twitter in terms of use, demographics, and activities. You can click the picture for a larger view. And let me clearly thank Dave Larson [...]
The problem with this idea is that I’m not sure how you’d make money doing it, but it’s a web app I wish existed, so maybe this suggestion is useful to you. It’s related to twitter. And it would use both the Twitter and the klout.com APIs (application programming interfaces). I want to be able [...]
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