I want to recommend storing this somewhere for future reference when people fall into the trap of overemphasizing the idea in the success of the venture. Last week Business Insider published 10 huge business successes born from early failures. In my experience, these aren’t exceptions to the rule, they are the rule. Oh, and the [...]
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Sabrina Parsons posted For the best customer service: TWEET! on her MommyCEO blog earlier this month. She’d called customer service repeatedly, left messages and gotten no response. Then she tweeted about it, and this (the photo below) is what she got: a new, replacement pair of shoes for her son. This could seem like a good [...]
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This is a good story: “How TweetPhoto Used Twitter to Get the Company Off the Ground, ” by Riva Richmond at the Wall Street Journal‘s WSJ.com It tells the story of Sean Callahan and his TweetPhoto, a Twitter-related photo sharing that launched over Twitter. Callahan was worried about waiting while the established leader, TwitPic, got [...]
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I keep thinking the watchword should be “what part of the word publishing don’t you understand?” With complaints about invasion of privacy, pranks, and PR headaches, businesses using social media need to understand that what we do there (blogs, Twitter, Facebook) is publishing. Once you let it out into the world (or once somebody else [...]
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I thought so, and now there’s data to go along with my hunch. In Social Media Users Profiled on the Marketing Profs blog, something called BIGresearch gives some statistics on social media usage, including this chart showing cross usage of different social media sites. The way I read those numbers, blog posters are more likely [...]
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Trends: solopreneurs, the new artisan economy, social media, a lot of one-on-one relationships, the long tail, splitting larger groups into smaller groups. More channels, each of them more focused. With that in mind: For many mom-and-pop shops with no ad budget, Twitter has become their sole means of marketing. It is far easier to set [...]
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I just caught Ann Handley’s latest post on Marketing Profs Daily Fix, in which she gives us several good links and a short video interview on Twitter as “An Enormous Opportunity.” This is important. Among other things, Stephen Berlin Johnson–who did last week’s Time Magazine cover story on Twitter, says: “We’re getting to invent what [...]
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