The other day somebody asked me how to get started on Twitter. I decided to write my answer down and post it here, because I thought it might be useful to others. If you’re already a Twitter user, then this post is probably not for you. Sorry. If you aren’t a Twitter user and don’t [...]
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Fashionable. Trendy. New. Different. Important for entrepreneurs. Of course you don’t need to always be new and exciting, or different or trendy, to make a successful new business. Just do something well, offer value, do something people want and will pay for; that’s a really good start. Think of the restaurant business. Just because there [...]
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I want to recommend storing this somewhere for future reference when people fall into the trap of overemphasizing the idea in the success of the venture. Last week Business Insider published 10 huge business successes born from early failures. In my experience, these aren’t exceptions to the rule, they are the rule. Oh, and the [...]
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Sabrina Parsons posted For the best customer service: TWEET! on her MommyCEO blog earlier this month. She’d called customer service repeatedly, left messages and gotten no response. Then she tweeted about it, and this (the photo below) is what she got: a new, replacement pair of shoes for her son. This could seem like a good [...]
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This is a good story: “How TweetPhoto Used Twitter to Get the Company Off the Ground, ” by Riva Richmond at the Wall Street Journal‘s WSJ.com It tells the story of Sean Callahan and his TweetPhoto, a Twitter-related photo sharing that launched over Twitter. Callahan was worried about waiting while the established leader, TwitPic, got [...]
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I keep thinking the watchword should be “what part of the word publishing don’t you understand?” With complaints about invasion of privacy, pranks, and PR headaches, businesses using social media need to understand that what we do there (blogs, Twitter, Facebook) is publishing. Once you let it out into the world (or once somebody else [...]
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I thought so, and now there’s data to go along with my hunch. In Social Media Users Profiled on the Marketing Profs blog, something called BIGresearch gives some statistics on social media usage, including this chart showing cross usage of different social media sites. The way I read those numbers, blog posters are more likely [...]
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