Up and Running Blog

Varju Luceno

shoes

Can a Good Marketing Plan Sell a Mediocre Product?

by Guest Author on May 20, 2010

I recently worked with a small business owner who told me that she knew her target market. She was indeed able to describe her ideal clients in great detail, but she was not as talkative when it came to listing the needs and problems of her prospects. The above mentioned entrepreneur participates in networking events, [...]

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Online marketing is about conversations

by Guest Author on December 17, 2009

“Marketers can’t push products on people. They have to think like journalists and create a dialogue with their audience to earn a prospect’s trust,” notes Varju Luceno of Global Office Partners. “Many firms will need to reinvent their marketing in 2010.” As you get ready to flip your calendar over for the new year, take [...]

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projectplan

Seven Steps to Successful Project Planning

by Guest Author on December 11, 2009

Lately, I have been part of several project teams. Some of these experiences have caused me to sit back and analyze the project planning process to understand how project management planning and implementation could be improved. Why do projects managed by talented people end up being delayed or not completed? Why do project teams sometimes [...]

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