Congressman Peter DeFazio (Oregon, D) stopped by the Palo Alto Software office yesterday and discussed the important role small businesses play in their local economies. While many cities and regions spend time and resources trying to attract and convince large corporations to relocate to their area, DeFazio says a focus on the local businesses can [...]
The common tone going into 2012 is cautious optimism. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. From a budget standpoint, try to [...]
Business planning is about determining your business future. Where do you want your business to go? Where should it be in three years? What are the steps to get there? Wouldn’t it be great if you had someone who could help you through the hard parts of business planning? Maybe give you a guiding hand [...]
It was a pleasure to meet Sean on a sunny May morning in Austin while I was there for an event. Gooden Sweet turns out to be a great example of how a business can be built around meaning and purpose, and making the world better in a small but specific way. It starts as [...]
I remember two years ago listening to a Web expert predict that eventually websites would be all video instead of print. While it hasn’t quite reached that extreme, it’s hard to ignore the impact videos and YouTube are having as a marketing tool. As a small business owner, you may want to take a close [...]
I stumbled on this short video from ABC with Susan Solovic talking about the business plan for starting a new business. It’s a few months old now, but it’s also a really good summary of why and how you want to have a business plan for a startup, and what that plan should include. If [...]
I’ve been working with the team at Palo Alto Software on a series of videos to help you with business planning. This video answers the question “What Type of Business Plan Do I Need?” Transcript So the question is: what kind of a business plan, what do I really need? It comes up a lot [...]
I’ve been working with the team at Palo Alto Software on a series of videos to help you with business planning. This video answers the question “Why is a business plan important?” Transcript So let me take a minute and talk to you about why I want you to do business planning. Because you’re going [...]
I’ve been working with the team at Palo Alto Software on a series of videos to help you with business planning. This video is about what a business plan is and isn’t. Transcript So what’s a business plan? How do you do one, how do you get one done for you? Let’s talk about what [...]
I’ve been working with the team at Palo Alto Software on a series of videos to help you with business planning. This video is about hiring a business plan writer (or not) to help with business planning. What do you think about my advice on hiring a consultant to help with business planning. By the [...]