It’s one thing to discuss what the perfect video strategy entails, but another to watch companies that are getting it right.
When launching a new company or marketing campaign, your major concern shouldn’t be whether or not you can execute on the plan. It should be whether the idea is worth investing in at all. This was the major theme behind a discussion my company hosted recently with “Lean Analytics” author Alistair Croll. He suggests that [...]
It’s Valentine’s Day and who can resist the chance to wax poetic about well….love. Our team has spent a lot of time (definitely not surfing the internet) on market research (definitely not looking at your Facebook pictures) to figure out how to capture your attention in today’s culturally sanctioned sea of squishy, kissy, chocolate-covered digital [...]
I like this video from OnlineMBA.com. And here’s the intro for it, quoted from that site: There’s no question that women are making large strides in U.S. business and technology fields. Today’s generation of women professionals are more likely than any other to found, lead or advise a major U.S. firm. But while women continue [...]
Editor’s Note: This post is part of our series of posts from startups participating in the MassChallenge accelerator program. Learn more about MassChallenge or see all the posts in this series. Monday, July 9th. That’s the day my startup, Vsnap, announced that we closed a $750k angel round. Because we are finalists in the MassChallenge [...]
Congressman Peter DeFazio (Oregon, D) stopped by the Palo Alto Software office yesterday and discussed the important role small businesses play in their local economies. While many cities and regions spend time and resources trying to attract and convince large corporations to relocate to their area, DeFazio says a focus on the local businesses can [...]
The common tone going into 2012 is cautious optimism. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. From a budget standpoint, try to [...]
Business planning is about determining your business future. Where do you want your business to go? Where should it be in three years? What are the steps to get there? Wouldn’t it be great if you had someone who could help you through the hard parts of business planning? Maybe give you a guiding hand [...]