With another webinar in our “Back to the Fundamentals” series under our belts, I thought I’d speak a little to the power of offering your customers a value add of webinars. Last Wednesday we had the fabulous John Jantsch from Duct Tape Marketing in to talk. He did a great job as usual and gave [...]
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In the second installment of Palo Alto Software’s “Back to the Fundamentals” webinar series, we welcome John Jantsch as he presents “Simple Marketing Tactics that Pay off Big in a Slumping Market“. John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing. He is the [...]
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For those of you who attended Monday’s Back to the Fundamentals webinar, you heard a lot of references to some websites, books and blogs. For the reference of those people looking for more information and for those of you who weren’t able to make it to the webinar, I’m going to put a reference list [...]
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Interesting article today on Businessweek.com about the importance of recognizing your business costs and getting them under control now verses later, when it could be too late: “…by recognizing the problem early and making moderate reductions, small firms can avoid more severe cuts later on, financial experts say. Companies that ignore warning signs can erode [...]
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There’s a lot of talk in the media and the blogsphere about the economy and how businesses will be reacting to the climate. Many are guessing there will be layoffs coming in the next several months. PR and Marketing departments are tightening their belts and some companies are cutting those departments altogether. Pretty scary times. [...]
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