It’s time for entrepreneurs to lift their game when it comes to website design and maintenance strategies, says Palo Alto Software UK General Manager Alan Gleeson. With countless options competing for Web surfers attention and more savvy users, the bar has been set a lot higher in terms of Web design and content, and if [...]
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Keyword research is probably one of the biggest areas that people struggle with first when they’re setting up their first website. They may have their niche but now it’s time to pick the keywords that they’re going to build that niche around, and this is where confusion sets in. After all, everyone you ask has [...]
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Small business owners who just a year ago adamantly argued that their customers aren’t using the web are now jumping on board and admitting – yes, indeed they are.
If you’re thinking about creating a website – or even if you already have one – follow these 6 rules to make it the effective and powerful marketing tool it should be:
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Want to know a secret to success? Make sure your website works. Honestly! The impression a customer or client gets when they realize links are broken or words are misspelled is less than great. And all those problems can say things about your business you might not want. And what it’s saying isn’t good. Quality [...]
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I loved Pamela Slim’s excellent advice on her Escape From Cubicle Nation blog yesterday. It’s got a great title: You are officially granted permission to create a non-perfect first website. And she drives home a great point. It reminds me of the common advice about not waiting until all the lights are green before you [...]
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Somebody I know sent me the address of a new website along with the question of whether I thought it was a good idea and did I think there was a need. I clicked and visited the site. I found a very nice-looking site. I’m not sure I’d use it, but I am sure that the [...]
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Are My Sites Up? is a relatively new free web-based service that helps you keep track of up time for your websites. The service will send you a SMS alert if your website goes down to help you respond faster and get your business back on line as soon as possible. Vital if you depend [...]
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How many questions do you have during the typical day? I get lots of them. Sometimes I get so many in a day I have to hide in one of the conference rooms just to get a little work done. Let me give you a few I got yesterday. Do you know of a good [...]
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So many startups assume Internet business as part, or all, of their revenue stream, sadly, without really figuring out how that’s going to make money. Put up the website and wait for the money to flow in. Now say “yeah, right!” and maybe roll your eyes. Step back for a minute and realize it’s not [...]
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