Even though global IPO markets may now be showing a bit of an uptick, indicative of the trend of new company formations after the abysmal depths of 2007 to 2010, any entrepreneur who has been trying to raise capital for a new venture does not have to be told that money is tighter than ever [...]
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A couple months ago, I attended my first email marketing conference and came back to the office with pages of notes, my brain packed full of information, and a fire in my belly to completely revamp our email marketing program. Due to time constraints, limited bandwidth, other projects needing immediate attention and the lack of [...]
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Email marketing can be a viable sales channel for many organizations, but it can also be scary, uncharted territory. Recipients can tell you they never want to hear from you again, emails can bounce if you don’t have updated email addresses, subscribers can mark your emails as spam (even when they aren’t!), and your email [...]
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Congratulations! Your New Year’s resolution is to get serious about marketing your small business. You know that email marketing is a fun, effective and inexpensive way to do it, so now you’re tasked with building your email list. Where do you start? Here are 5 tips to get you started. 1. Put a Guest Book [...]
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I received an email the other day from a consulting company I have used in the past for Google Analytics. The email was for a seminar in Columbus, Ohio. It was a comprehensive one and two day seminar that, I’m sure, appealed to a wide range of people who use the service. The cost was [...]
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