by Jay Snider on April 27, 2012
Most experts agree that social media is an affordable, easy way to communicate with and engage your current and potential customers. But how many small business owners are really using it, and what are they getting out of their efforts? Let’s find out. // Click Here for PollOnline Survey Conjoint Analysis | Polls | Mobile [...]
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by Theresa Smith on April 2, 2012
One of the best ways for small businesses to build their networks and increase their influence is by participating in Twitter Chats. Twitter chats are Twitter-based conversations that anyone can participate in and are kept on track through the use of a #hashtag, or topic with a hash symbol (“#”) at the start to identify [...]
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by Carolyn Higgins on March 26, 2012
Recently a client asked what I thought about the businesses on Facebook who seem to be obsessed with boosting the number of “likes” of their business page… and here’s my two-cents: Boosting your numbers and trying to prove how popular you are is just like old-school “blast and pray” advertising. You blast as much “stuff” [...]
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by Jay Snider on March 12, 2012
If you’ve got a Facebook page for your business, you’re probably aware of the big change that’s coming on March 30, when all Facebook pages will switch over to the new Timeline design. The change will make your Facebook page a more visual representation of your brand. It will also allow you to tell your [...]
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by Cidnee Stephen on September 30, 2011
This article is meant to be a hands-on exercise. Why? Chances are you already know that you need to be submitting more content into the marketplace to grow your business, but you find this thought overwhelming. So I have a challenge for you, here today. Take one piece of content you have already created (this [...]
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by Chelle Parmele on September 3, 2011
Did you miss any of Tim’s great posts from the last week? Never fear, we’ve got them listed out below. Click to your hearts content! Test Your Leadership With These Two Questions Are you running a business, or an organization, or a team? For a quick rating of your own leadership, ask yourself these questions [...]
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by Guest Author on September 2, 2011
Today’s guest post is from Brook Hays of Hy.ly – the customizable Facebook tab-building app. Hy.ly is running a contest where the winner will get a free design consult and Facebook page makeover! For more information on their contest and to enter to win, go here. By nature, small businesses (as well as big corporations) [...]
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by Cidnee Stephen on August 25, 2011
Have you ever opened up the paper or turned on the TV only to see your competitor being quoted as an expert? Are there times when they are up there speaking to your target audience, when you think, “I know more than this person. I should be up on that stage!” Well you’re right. If [...]
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by Cidnee Stephen on July 21, 2011
I remember two years ago listening to a Web expert predict that eventually websites would be all video instead of print. While it hasn’t quite reached that extreme, it’s hard to ignore the impact videos and YouTube are having as a marketing tool. As a small business owner, you may want to take a close [...]
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by Cidnee Stephen on June 28, 2011
Sometimes we get so caught up in following the rules with marketing that we forget its entertainment value. However, with marketing becoming more community based than ever (thanks to the onslaught of social media channels), you ‘gotta’ inject some personality or you are going to have a much tougher time engaging your prospects. Without some [...]
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