Here are just a few of the key advantages of integrating this into your marketing
If people don’t know about your website then the investment is effectively wasted. Here are the steps you need to take to ensure you clock up hits from day one.
When starting a new company it is surprising the number of people who still don’t consider a plan for how they will be perceived online. A web-presence is the digital representation of your company and is a key factor for attracting new business. Often your web presence will be the first point of contact with [...]
Customers find businesses in all sorts of ways, and you never know what ad or flier is going to draw them in. There is a great story that I’ve told many times about how a small bit of marketing led to me moving to Amherst, NY for an international outreach position at the headquarters of [...]
My thanks to Hubspot for this great infographic: 43% of Small Businesses Spend 6+ Hours Per Week in Social Media [INFOGRAPHIC]: (Via.)
If you’re on Facebook, Twitter, or Pinterest (or any other social media platforms), you’ve no doubt noticed the flux of businesses with an online presence over the past few years. Today, it’s a crucial part of nearly every company’s marketing plan: it’s easy, effective, and free. According to this infographic, 94% of businesses use social [...]
The internet can present a treasure trove of information on almost any subject …including you. What are your target customers finding when they type your name, company, product, or brand into search? You have the power to influence what they see, and given that 78% of internet users claim to research products online, it’s more [...]
The blogosphere is enormous. To really be able to reach your target audiences takes thoughtful planning and execution. When you connect through blogging and other social media tools, it’s possible to build meaningful dialogue and deeper relationships with your target audiences. The single most important thing about blogging, I’d suggest, is to post regularly. If [...]
Startups, small businesses and large corporations are all tackling Pinterest. Outbound marketing and PPC marketing aren’t the only ways to get people to your site. Inbound marketing and content drive tactics are some of the best ways to increase your brand’s visibility. The photo-driven social sharing site Pinterest has acquired millions of users, unique visitors, [...]
Are you listening; really listening to the conversations going on about you and your products? As a CEO and an adviser to governments and politicians, I do a lot of listening. I even wrote a blog post about my listening into my industry, Government 2.0. In the 1990’s and early 2000’s it was “You got [...]
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